Nishaana Eyes Higher Penetration in Tier-2 Cities

Nishaana, a western clothing brand and subsidiary of Shrex Group, is all set to expand its reach and increase its penetration in Tier-2 cities of India. With its aim to provide high-quality western wear at affordable prices, Nishaana has already established a strong presence in the Indian market.

The brand’s decision to expand its presence in Tier-2 cities is based on the growing demand for fashionable yet affordable western wear in these regions. With a focus on meeting the needs of the modern Indian woman, Nishaana offers a wide range of western wear, including dresses, tops, pants, and skirts.

“Nishaana is committed to providing stylish and comfortable western wear that empowers women to look and feel confident,” said the spokesperson for Nishaana. “We have received an overwhelming response from our customers in Tier-1 cities, and we are excited to bring our range of western wear to Tier-2 cities as well.”

To support its expansion plans, Nishaana is investing in marketing campaigns and partnerships with local retailers to increase brand awareness and reach. The brand also plans to offer exclusive deals and discounts to customers in Tier-2 cities to encourage them to try out its range of western wear.

Nishaana’s expansion plans are a testament to its commitment to empowering women through fashion. With its affordable yet fashionable range of Western wear, Nishaana aims to make a difference in the lives of women across India.