Rare Routes is a new-age consumer brand that aims to house some of the most upcoming and prominent names in the industry. By leading partnership and acquisition initiatives, Rare Routes seeks to exponentially scale the brands within the home market and overseas. Through the application of augmented technology, distribution network, and industry expertise, Rare Routes helps these brands in product innovation, organizing and optimizing inventories, tech-led performance marketing, disruptive personalization, fine-tuning the supply chain, and much more.

Beyond its activities in leading brands, the Rare Routes marketplace acts as a way for the company to test and launch new products to the market. With unique offerings, exclusive products, and discounts the Rare Routes marketplace is quickly establishing itself as one of the fastest-growing marketplaces, offering a wide range of products. Rare Routes prides itself on its “brand first” concept which believes that every product placed in its marketplace should come from a brand that has strong values, attention to detail, and quality. The brand houses under Rare Routes are vetted by the team and only then can they sell on the platform. In order to sell on Rare Routes, sellers must first join the Partner Program. Big, small, and local brands can all take advantage of the platform given that the brands strongly care about valuing customers through their products and services. The success of Rare Routes has also been attributed to its focus on improving customer loyalty. When customers make a purchase, their tastes and preferences are noted and the products update accordingly.