Your Life Partner in Cultural Discovery.


Industry: Lifestyle Retail & Content

Founded in 2019

CEO: Natasha Wadia

CRNFLKE is a pioneering cultural discovery brand by Shrex Group. We are turning to experiments to discover ways to create or improve online retail experiences by manoeuvring large scale testing of lifestyle products. With a vision to combine various contemporary elements and aesthetics, CRNFLKE brings to consumers, high-quality clothing at cost-effective rates. Be it street-ware, resort-ware, classy, casual, minimalistic or bold, CRNFLKE provides a perfect mix of trendy, tasteful, exclusively unique clothing and accessories for the youth of today. CRNFLKE has a multi-sided business model with two interdependent customers: Consumers(Individuals who want to buy the latest fashion trends online) and fashion companies(Vendors that produce fashion and needs buyers).

CRNFLKE strives to influence and adapt individuals from categorical groups of millennials and Generation Z. As digital natives, millennials are fast adopters of up-and-coming trends and are looking for engaging brands to build deeper connections with. That means brands who take the time to engage with them on a personal level are more likely to earn their loyalty. CRNFLKE understands the importance of a strong brand community and hence believes in executing strategies fit for the target audience.

As a Cultural Discovery Brand, we are linked between creativity and strategy that can elevate brands, campaigns, and creative work to achieve culturally iconic status. These creative executions side-step conventional branding value propositions and categorical benefits, in favor of positioning Brands to address, disrupt, and resolve specific cultural tensions in a social context.

You could almost draw comparisons with the Medici family in Renaissance Florence with CRNFLKE, our understanding of the enormous power that art, and culture in general, can wield in a commercial and even political context. CRNFLKE takes the brand image of the partner company from that of the ephemeral producing clothing and accessories and interpreting style and trends to something altogether more permanent and important: that of cultural definers.

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